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      APPROACH

      To solve this problem, we leveraged AI Data Cleanser to –

      • Cleanse the contact database & create a single version of truth using ML algorithms and custom feature generation based on the contact name, email address and company
      • Synced the cleansed contacts with the right customers to create a contact database that served as a master dataset for effective execution of marketing campaigns

      KEY BENEFITS

      • Cleansed and accurate data allowed the client to understand priority contacts to be targeted
      • The marketing team of the client was able to tailor its marketing campaign and reach out to the right contacts for priority firms

      RESULTS

      • 5% increase in click-through rate of marketing campaign emails due to the ability to target the correct contact
      • 2% increase in renewal revenue for subscription business driven by the increase in click-through rate

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