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      APPROACH

      We helped client by building customer profiles for all customers who visited website on basis of:

      1. Website activity
      2. Transactional behavior over a period of one year
        • Revenue generated prior to and post RFQ submission
        • Days taken to transact post RFQ submission
      3. Customer Demographics
        • Age of customer – New/Existing customers
        • Customer Type – Construction/Commercial customers etc.

      Customer profiles were then used to setup targeted digital marketing campaigns and implement bundling strategy to help drive sales over digital sales channel.

      KEY BENEFITS

      • Helped client determine if their website is an alternate method to conduct their business
      • Enabled directed targeting by tracking customer behaviour on digital channels

      RESULTS

      • An increase in revenue generated from existing customers post RFQ submission leading to an improved relationship
      • ~83% of customers who submit RFQs are new customers, which confirmed that the web platform is an alternate way for client to conduct their business and acquire new customers

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